Engine Strategy sits at the heart of Engine.
We use marketing to help clients solve business problems – whether it’s big picture business development, getting into the shoes of customers, building the creative approach for a campaign, or devising their media strategy. Behavioural Science also plays an important role in our work, helping to understand what makes people tick and why they act the way they do.
All of this thinking is designed to ensure we’re reaching the right people, with the right message, when they’re in the right mind set.
Who are our clients?
Our clients are ones that work with more than one Engine company. This means we work closely with the huge range of specialists across Engine, making sure our clients are getting the most effective and exciting work.
Current projects include working with the Government to get more small businesses exporting; increasing competition the current account market with the Current Account Switch Service; changing perceptions of the British Army, especially amongst younger people, and transforming the way people pay friends and family with Paym. We’re also part of the CREAM consortium investigating what makes people creative from a neurological perspective on behalf of the EU.
Working across this variety of strategic approaches, challenges and specialisms is what makes our team unique.
Who are we?
We’re a small but perfectly formed team of three, with Simon and Becca both being previous Engine grads.